Creating Pages

This guide walks through how to create and publish a page, with a focus on using patterns to build and structure your content.

About pages

Pages are used for static, evergreen content like About, Contact, Services, or other core sections of your site.

Unlike posts, pages are not organized by date and are not part of a blog or news feed. Instead, they are used to build the main structure of your site.

Pages can also be organized into a hierarchy using parent and child relationships, which helps group related content and structure your site more clearly.

Create a new page

  1. Go to Pages → Add New to open the Block Editor. This is the standard way to create a new page in WordPress.
  2. Depending on your site, the editor may open as a blank page, or you may see one or more starter patterns.
    • Some sites include starter patterns for commonly used page types, such as landing pages or sidebar layouts. When available, these patterns act as a starting template, providing a ready-made layout to build from.
  3. Enter your Page Title at the top of the editor.

Page setup

Before building your content, review the Page settings in the right sidebar. These settings control how your page appears, how it is organized, and how it fits into your site structure.

In the Page tab:

  • Featured image: Add an image that represents the page. Depending on your site, this may be used in page headers, listings, previews, or social sharing.
  • Status: Keep the page as Draft until you’re ready to publish.
  • Publish date / Schedule: Publish immediately, schedule for later, or adjust the date as needed. WordPress supports draft, published, scheduled, private, and password-protected states when editing pages.
  • Slug (URL): This is the page URL, usually generated from the title. You can edit it to make it shorter and easier to read. WordPress lets you edit the page URL from the editor or Quick Edit.
  • Author: Select the appropriate author if needed. This is often used for backend management and is typically not displayed on the front end.
  • Parent: Use this to nest a page under another page. This creates a parent/child relationship and updates the URL to reflect that hierarchy (for example: /about/team/).

Pages are not typically organized with categories and tags the way posts are. Instead, they are usually organized through hierarchy and navigation.

Parent and child pages

Pages can be organized into a hierarchy using parent and child relationships.

  • A parent page is a top-level page
  • A child page sits under a parent page

This helps group related content and can affect your page URL.

For example:

  • Parent page: /about/
  • Child page: /about/team/

Use this when:

  • You have sections of related content
  • You want to organize pages into clear groups
  • You want URLs to reflect your site structure

Use hierarchy intentionally — not every page needs a parent.

Build your page content

Pages are often more structured than posts. While posts follow a simpler editorial format, pages are typically used for marketing, informational, or conversion-focused content.

Whenever patterns are available, start there.

Start with patterns

Patterns are the primary way to build pages. They provide pre-designed layouts and sections that match your site’s design system.

Using patterns helps you:

  • Start with layouts that are already designed and structured
  • Maintain visual consistency across your site
  • Avoid building complex layouts from scratch
  • Work more efficiently

Patterns may include full-page starters or reusable sections like:

  • Hero sections
  • Content layouts
  • Calls to action
  • Media and text combinations
  • Sidebar or multi-column layouts

Before building anything manually, check the available patterns — they should almost always be your starting point.

Focus on structure first

Use List View to understand how the page is organized.

Pages often use a wider range of layout and content blocks than posts, including:

  • Group
  • Columns
  • Media and Text
  • Cover
  • Tabs
  • Accordions
  • Buttons
  • Images and galleries
  • Headings, paragraphs, and lists

Build the page structure first, then add and refine content. This makes it easier to keep sections organized and avoid layout issues.

Build section by section

Pages are typically made up of distinct sections, such as:

  • A hero or page intro
  • Main content sections
  • Calls to action
  • Media or supporting content
  • Optional sidebar or structured layout sections

Treat each section as a clear content unit. Use headings, spacing, and consistent patterns to make the page easy to scan and understand.

Copying content into the editor

If your content starts in another tool, like Google Docs or Word, you can paste it into the editor as a starting point.

After pasting:

  • Review and clean up formatting
  • Apply the correct heading structure
  • Add or adjust layout blocks, images, and buttons
  • Replace plain pasted content with available patterns where needed

The editor is designed to help you structure and refine content, not just place it on the page.

Expect variation in your site

This guide focuses on a common page workflow, but your site may include additional page options depending on how it was designed.

For example, your pages may include:

  • Landing page patterns
  • Sidebar layouts
  • More complex reusable sections

Use the patterns, examples, and existing pages in your site as a guide for how new pages should be structured and styled.

Save draft and publish

Click Save draft in the top toolbar to save your progress regularly.

When you’re ready:

  • Click Publish to make the page live

To publish later:

  • Set a future publish date in the sidebar
  • Click Schedule

You can also update page settings later from the Pages list if needed.

Pages work closely with:

  • Patterns for building pages quickly and consistently
  • Page templates when your site includes alternate layouts for specific page types
  • Parent and child pages for organizing sections of content and building hierarchy
  • Navigation menus when pages are used in the site header, footer, or other menus

Best practices

Start with patterns

Use patterns before building from scratch — they are designed to guide structure and maintain consistency.

Build around sections

Think in terms of sections, not individual blocks. This leads to clearer, more organized layouts.

Use hierarchy intentionally

Only use parent/child relationships when they help organize content clearly. This affects both page structure and URL.

Keep URLs clear

Short, readable slugs are easier to manage and easier for visitors to understand.

Preview before publishing

Check spacing, layout, and responsive behavior before making the page live.

  1. WordPress.org Creating Pages documentation – Please note that your implementation may include customizations that affect available settings or behavior.