Branding Settings

Branding appears in several places across WordPress. Some branding is part of the public site design, while other branding appears in system areas like the Login page, browser tabs, bookmark bars, and search engines.

This guide covers two administrator-managed branding settings: the Login page logo and the Site Icon, also known as the favicon. These small details help the WordPress experience feel consistent, polished, and connected to the rest of the site.

The Login page is where users sign in to access the WordPress dashboard. Administrators can update the logo that appears on this page, which helps keep the sign-in experience aligned with the site’s brand.

Most users will only use the Login page to sign in or reset their password, but it is still an important touchpoint for editors, administrators, and other authenticated users.

How to update the Login logo

Administrators can manage the Login page logo from the WordPress dashboard.

  1. Go to Appearance → Login
  2. Add an image or replace the existing image
  3. Click Update to save your changes

Login logo recommendations

An SVG image file is recommended for the Login page logo because it scales cleanly across screen sizes.

If using a PNG or JPG image, the recommended dimensions are: 900px × 200px

Use an image with enough contrast and clear spacing so the logo remains readable on the login screen.

Site Icon (Favicon)

The Site Icon, sometimes called a favicon, is the small image associated with the site. It appears in browser tabs, bookmark bars, and search engines. Because it appears in very small spaces, the Site Icon should use a simple, recognizable brand mark rather than a detailed logo or image.

How to update the Site Icon

Administrators can manage the Site Icon from the WordPress dashboard.

  1. Go to Settings → General
  2. Find Site Icon
  3. Add or replace the image
  4. Click Save Changes

Site Icon image recommendations

The Site Icon image should be square and at least: 512px × 512px

Use a simple image that remains recognizable when scaled down.

Tips for administrators

Use approved brand assets

Use official logos, icons, or brand marks whenever possible. This keeps the WordPress experience consistent with the public site and other brand touchpoints.

Choose the right image for the context

The Login page logo has more room and can usually support a wider logo format. The Site Icon appears much smaller, so it works best with a compact symbol, mark, or simplified version of the logo.

Keep images simple and readable

Avoid overly detailed graphics, small text, or images with poor contrast. Branding assets should remain clear across different screen sizes and display contexts.

Save and review your changes

After updating branding settings, review the affected areas. Visit the Login page to confirm the logo displays clearly, and check a browser tab to confirm the Site Icon appears as expected.